South Texas · Texas

New Braunfels business brokers and M&A advisors

MDR & Associates serves owners who want to sell a business in New Braunfels, acting as sell-side M&A advisors from valuation through closing. The Comal County seat sits on the Guadalupe and Comal rivers, 32 miles northeast of downtown San Antonio and 48 miles southwest of Austin, and one of our advisors will come to you for each meeting.

Water parks, distribution and outsourced services

New Braunfels' largest employers are Comal ISD with 3,105 employees, Schlitterbahn with 2,300, a Walmart distribution center with 1,379, TaskUs with 1,180 and New Braunfels ISD with 1,131, a mix of recreation, retail distribution, business services, education and hospitality. German settlers brought by the Adelsverein founded the city in 1845, and by 1850 it was the fourth-largest city in Texas. It was the third-fastest-growing city in the United States from 2010 to 2020, and the 2020 census counted 90,403 people.

The city lies in both Comal and Guadalupe counties, belongs to the Greater San Antonio metropolitan area, and is 19 miles from San Marcos.

New Braunfels at a glance

  • CountyComal and Guadalupe counties
  • Metro areaGreater San Antonio
  • Companies we sell$3M–$100M
  • Typical transaction3–9 months
  • Fee if we do not closeNone
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What a growing river city means for a seller

A large distribution center and an outsourcing employer in the same city point to the kinds of companies buyers track here. If you own a wholesale, logistics or distribution company, buyers will study your routes, supplier terms and inventory. If you run a staffing, outsourcing or other business services firm, they will focus on contracts and recurring revenue. Tourism-driven businesses are judged on seasonality and visitor trends.

If yours is a family business, perhaps run by a second or third generation, buyers will want to know who stays, who leaves and who holds the key relationships. We work through those questions with you privately before any buyer asks.

Growth draws buyers, but it also draws competitors, and the best offers go to companies whose records prove their results. Three years of recast financials, a confidential package and an HD video go first to buyers in our own database.

Your first step

A fast range is available through our online valuation snapshot. A confidential discovery meeting with a full opinion of value follows at no cost, and our fee comes only from a completed sale. For towns and cities beyond New Braunfels, see our Central Texas page.

The process

How a New Braunfels sale runs

Ten steps in four stages, typically three to nine months. Click any step to see it in full.

Questions owners in New Braunfels ask

Is a New Braunfels company marketed to San Antonio buyers or Austin buyers?

Both, and beyond. New Braunfels is in the Greater San Antonio area and less than 50 miles from Austin, so buyers from each city regularly look here. Our database also includes private equity firms and buyers from outside Texas looking for a company here. We approach them confidentially and let competition among them set the price.

How do buyers view a New Braunfels business that depends on summer river traffic?

They look for a predictable cycle. Monthly figures across several years let buyers see the summer peak and how the business covers the rest of the year. Revenue from locals, contracts or off-season services helps. A clearly documented pattern is priced far better than one buyers have to guess at.

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