The book
Sell Your Company for Maximum Value
Michael D. Rubin's book on what actually decides the price of a privately held company — timing, preparation, the process and the buyers — written for the owner who will only do this once. Free to any business owner who asks.
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The book is the same conversation we have in a first discovery meeting, written down: what a buyer actually pays for, why timing matters more than most owners think, what the twelve to twenty-four months before a sale should be used for, and how a confidential process with several buyers at the table changes the number.
It is also the source of the radio show of the same name. If you would rather listen first, every episode is here.
Who it is for. Owners of companies with roughly $3 million to $100 million in revenue who expect to sell within the next five years — and the CPAs, attorneys and advisors who work with them.