Closed transaction · March 2010
Harley-Davidson of Santa Fe
MDR & Associates took Harley-Davidson of Santa Fe, a motorcycle dealership, through to closing in March 2010.
The transaction
- ClosedMarch 2010
- SectorBusiness & consumer services
- LocationSanta Fe, New Mexico
- BuyerBuyer located by the firm
- Engagement to closing180 days
- Represented byMDR & Associates
The sale
How it ran
In March 2010 we located and secured the buyer for Harley-Davidson of Santa Fe.
The firm remains active in the automotive and motorsports industry.
Own a service business?
Find out what a buyer would pay for it today. A confidential opinion of value from the firm that sold Harley-Davidson of Santa Fe — free, with no obligation, answered the same business day.
Get a free valuation snapshotWhat decided the price
What buyers look at in a service business
Recurring and contracted revenue
The strongest single driver. Revenue under contract, on a schedule, or under a maintenance agreement is worth a multiple of the same revenue sold ad hoc.
Owner dependence
If customers buy because of you, the buyer is not buying a business. Reducing this is the highest-return work available before a sale.
Customer retention and length
Churn and average tenure tell a buyer what they are really acquiring. Have the numbers ready before they ask.
The full list, and who the buyers are: Selling a service business in Texas.
Your company
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- A value range and what is driving it
- An honest answer about whether now is the time to sell
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