Closed transaction · March 2022

French Peas

MDR & Associates took French Peas, a flower shop, through to closing in March 2022.

French Peas logo

The transaction

  • ClosedMarch 2022
  • SectorBusiness & consumer services
  • LocationTyler, Texas
  • Founded2002
  • BuyerStrategic buyer
  • Engagement to closing90 days
  • Represented byMDR & Associates
  • Todayfrenchpeasflowers.com

The company today, in its own words. Full-service flower shop in Tyler, Texas, with custom-designed arrangements for weddings, funerals, corporate events and same-day delivery; began in 2002 and purchased by the Selden family in 2022.

The sale

How it ran

French Peas, a flower shop in Tyler, came to us 90 days before it closed in March 2022. It was sold to a strategic buyer, found through the same confidential process every company we represent goes through: a blind profile, buyers qualified before they learn the name, and more than one at the table where the company draws them.

What that buyer examined is what any buyer of service businesses examines — the factors below, in that order.

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What decided the price

What buyers look at in a service business

Recurring and contracted revenue

The strongest single driver. Revenue under contract, on a schedule, or under a maintenance agreement is worth a multiple of the same revenue sold ad hoc.

Owner dependence

If customers buy because of you, the buyer is not buying a business. Reducing this is the highest-return work available before a sale.

Customer retention and length

Churn and average tenure tell a buyer what they are really acquiring. Have the numbers ready before they ask.

The full list, and who the buyers are: Selling a service business in Texas.

Your company

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