2:14
Seller · John Weathers
Buffer In The Middle
On having an advisor between seller and buyer, and still closing quickly.
Closed transaction · February and April 2022
MDR & Associates sold Massage Heights franchise locations in four North Texas cities, in two transactions that closed in February and April 2022.

The sale
Two transactions, two months apart: the Plano, Frisco and McKinney locations closed in February 2022, and the Flower Mound locations in April.
A franchise sale has a third party at the table — the franchisor has to approve the buyer — so the order of the conversations matters as much as the price.
Find out what a buyer would pay for it today. A confidential opinion of value from the firm that sold Massage Heights — free, with no obligation, answered the same business day.
Get a free valuation snapshotAfterwards
Michael Rubin and his staff at MDR & Associates were exceptional. They are a world class firm that combined true caring for both the seller and buyer with true expertise in securing and negotiating the transaction. From the first meeting to the follow up with all parties well after the transaction closes they have the tools, resources and knowledge to ensure a successful transaction that closes in as little time as possible with all key boxes checked from legal to financial. I highly recommend MDR & Associates for anyone looking to sell or buy a business and I am not only grateful for them but I look forward to having them on my team for future transactions!
As a multi-unit franchise owner, I felt so well taken care of in our transaction experiences with Michael Rubin and the entire team at MDR & Associates! I found them to have the highest levels of Professionalism, Integrity, and Character. These are values that mean something to me… and I believe to all business owners! If all that wasn’t enough…..their premiere negotiation skills and history of success won me over!
What decided the price
The strongest single driver. Revenue under contract, on a schedule, or under a maintenance agreement is worth a multiple of the same revenue sold ad hoc.
If customers buy because of you, the buyer is not buying a business. Reducing this is the highest-return work available before a sale.
Churn and average tenure tell a buyer what they are really acquiring. Have the numbers ready before they ask.
The full list, and who the buyers are: Selling a service business in Texas.
Your company
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