Closed transaction · September 2015

GetMePlacement

MDR & Associates took GetMePlacement, a search engine optimization company, through to closing in September 2015.

GetMePlacement logo

The transaction

  • ClosedSeptember 2015
  • SectorBusiness & consumer services
  • LocationMcKinney, Texas
  • Represented byMDR & Associates

The sale

How it ran

GetMePlacement, in McKinney, helps small and medium-sized businesses be found on Google, and by the time of the sale had a record of first-page placement for some 14,000 businesses.

We sold multiple licenses to the business on behalf of its founder, and continue to work with him.

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What decided the price

What buyers look at in a service business

Recurring and contracted revenue

The strongest single driver. Revenue under contract, on a schedule, or under a maintenance agreement is worth a multiple of the same revenue sold ad hoc.

Owner dependence

If customers buy because of you, the buyer is not buying a business. Reducing this is the highest-return work available before a sale.

Customer retention and length

Churn and average tenure tell a buyer what they are really acquiring. Have the numbers ready before they ask.

The full list, and who the buyers are: Selling a service business in Texas.

Your company

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