Closed transaction · March 2013
FaceLogic Spa
MDR & Associates took FaceLogic Spa, a skincare spa, through to closing in March 2013.
The transaction
- ClosedMarch 2013
- SectorBusiness & consumer services
- LocationHighland Park, Texas
- BuyerAn individual buyer: a senior Mary Kay executive
- Engagement to closing30 days
- Represented byMDR & Associates
- Todayfacelogicdallas.com
The company today, in its own words. An award-winning facial spa on Lovers Lane in Dallas offering high-end facials and advanced facial treatments at an affordable price, locally owned and operated.
The sale
How it ran
FaceLogic Spa in Highland Park performed more facials a month than any other spa in Dallas.
It sold within the first month of listing, in March 2013, to a senior Mary Kay executive with a deep understanding of skin care, who kept the culture that had made it a fixture of the neighborhood.
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Get a free valuation snapshotWhat decided the price
What buyers look at in a service business
Recurring and contracted revenue
The strongest single driver. Revenue under contract, on a schedule, or under a maintenance agreement is worth a multiple of the same revenue sold ad hoc.
Owner dependence
If customers buy because of you, the buyer is not buying a business. Reducing this is the highest-return work available before a sale.
Customer retention and length
Churn and average tenure tell a buyer what they are really acquiring. Have the numbers ready before they ask.
The full list, and who the buyers are: Selling a service business in Texas.
Your company
Talk to the firm that sold FaceLogic Spa
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- A value range and what is driving it
- An honest answer about whether now is the time to sell
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